Concept project
Klarlinje
An invented example. Not a client.
Concept for an advisory firm. Eight pages and a simple set of articles, for a firm that needs to explain the work before anyone books a call.
Klarlinje is an invented name. There is no client by that name in this material. The concept sits close to a Pro-shaped scope: more pages, and a place where the firm could update shorter texts themselves.
The situation
A small advisory firm works with owners in a region. The visitor is often someone comparing two or three options who wants to know what an engagement actually consists of.
The pages
- Home.
- Advisory work: what it is and what it is not.
- Typical engagements, described without result figures.
- Way of working, from the first conversation to the end.
- Articles, a simple list. The texts in the concept are not published advice.
- About the firm.
- Questions.
- Contact.
What the design is for
The services get their own pages instead of crowding the home page. The article list is drawn as a CMS area. Which system would be used on a real project is not decided here, for the same reason as on the pricing page: Pro states CMS, not a product name.
What it does not claim
No client logos and no “results we usually see”. An article list is a structure, not proof that anyone reads it.
No figures, no quotations and no link to a real site. When a project can be shown with permission, it replaces these examples.